Author Archives: admin

You’ve Just Been Branded – Did You Have A Say? By Marita Greenidge Published on BusinessBarbados.com Click here. You’re in a competition; are you the underdog? Are you the crowd favourite? Are you the one everyone thinks would seize the prize if the crowd favourite weren’t present? Why have people formed these opinions about you? [...]

Can Barbados produce world class entrepreneurs? By Marita Greenidge To answer this question, one must first identify the characteristics of an entrepreneur and what makes an entrepreneur world class. In my eyes an entrepreneur recognizes an unmet need in the market and puts resources in place to effectively satisfy this unmet need. The world class [...]

BRIDGETOWN, Barbados (March 31, 2011) – Managing Director of Crimson-Jade Consulting Inc, Marita Greenidge, has officially joined the Communications team of the Barbados Entrepreneurship Foundation (BEF). Greenidge will be providing promotional strategy development and execution services for the organisation which intends to make Barbados the #1 entrepreneurial hub in the world by 2020. “It is [...]

Optimising Your Promotional Strategy: Data is your friend By Marita Greenidge See on BusinessBarbados.com. Click here. You’ve completed the marketing budget; you’ve justified the cost of each promotional tactic; it’s execution time! In a perfect world all would go according to plan and you would generate numerous high quality leads that turn into large sales. [...]

Differentiating Yourself In The Market: Why Fit In When You Can Stand Out? By Marita Greenidge Also published on BusinessBarbados.com. Click here. While working as a Marketing Communications Analyst at my former business school, (Simon Graduate School of Business, University of Rochester), I remember the Executive Director of Marketing Communications making a comment that stuck [...]

I’ve Built the Mousetrap; How Do I Promote it? By Marita Greenidge Also published on BusinessBarbados.com. Click here. You’ve just started a new business or maybe you’re about to leverage the strength of your brand by extending your brand name to a new product. You’ve identified your target market; determined the price points and built [...]

What Will the Accountants Say? By Marita Greenidge Also published on BusinessBarbados.com. Click here. One of my former economics professors, who shall remain nameless, was kind enough to point out that marketing should drive profits and not sales. You can sell your entire inventory and still make a loss! Very true. This means your focus [...]

What is the Role of Marketing Anyway? By Marita Greenidge Also published on BusinessBarbados.com. Click here. A few months in the business world, it didn’t take me long to realize that many business people think of marketing consultants and practitioners as offering up smoke and mirrors, lots of costly strategies that have no real value [...]